Program OS Monday.com · Custom Architecture · 25+ Markets

Built the Brain

Built the
Brain.

Monday.com as a Full Program Operating System.

Not a task tracker. A fully engineered program management environment — custom board architecture, automated logic engines, real-time dashboards, cross-platform integrations, and SOPs that kept 25+ simultaneous market launches running without breaking.

50+ KPI Dashboards
6 Architecture Layers
25+ Markets Managed
Zero Critical Failures
01

The Board System

Eight boards. One operating system. From the master Command Hub to launch Gantts, domain-specific KPI trackers, financial dashboards, and embedded SOPs — every function of the program ran through Monday.com. Click any card to view the full board.

Command Hub PM Core
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01.1 — COMMAND
Command Hub — PM Core
Master program board: all cadences, meetings, Slack channels, platform links, and team responsibilities mapped in one view. The daily operating guide for every team member.
Full Cadence View
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01.2 — COMMAND
Command Hub — Full Cadence View
Complete owner-assignment view showing every program item, assignee, priority, lead, and project type across all active workstreams. Built for full operational transparency.
Location Pick-Up Metrics
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03 — DOMAIN BOARDS
Location Pick-Up Metrics
Data update board tracking stops, routes, and performance per location. One of five domain-specific modules — each with formulas, automations, and integrations purpose-built for its function.
Market Launch Board
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04.1 — LAUNCH
Market Launch Board
Pre-launch lifecycle board tracking each market from first prospecting call to completed onboarding. Status-gated workflow with automated dependency triggers and Go/No-Go gate logic.
Launch Calendar Gantt View
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04.2 — LAUNCH
Launch Calendar — Gantt View
Master Gantt tracking 25+ simultaneous market launches across Q1 and Q2.
Analytics Dashboard
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05.1 — ANALYTICS
Multi-Market Analytics Dashboard
Location-by-location bar chart across all active markets with material density donut breakdown. Region tab filters. Zero external BI tool — built entirely in Monday.com.
Finance Growth Chart
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05.2 — FINANCIAL
Financial Growth Dashboard
Program stops scaled 759% over the active period — 451 to 3,871. Missed pick-ups tracked simultaneously. Fed directly into monthly invoicing and EBITDA reporting.
Location Overview SOP
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05.3 — DOCUMENTATION
Location Overview + Embedded SOP
Every major board had a full SOP written directly inside it — description, process focus, tools, tasks, and maintenance notes. Boards were self-documenting by design.
02

System Architecture

Six interlocking layers — each one feeding the next. The architecture wasn't designed to hold data. It was designed to make decisions automatic, processes self-sustaining, and onboarding instant.

01 · Command
Command Hub Board
Master cadence · all teams · all platforms
Daily/Weekly/EOM Tasks
Frequency + day-of-week + owner mapped
Stakeholder Meetings
Leadership · Operations · Finance · Partner
Comms Directory
Slack channels · platform links · responsibilities
feeds into
03 · Domain Boards
Location Pick-Up Metrics
Stops · routes · fill rate · anomaly flags
Market Health Board
Location vitals · geo coverage · customer yield
Financial KPI Board
EBITDA inputs · gross margin · stop costs
Aggregation Board
Cross-board rollup · national program view
Data Update Board
Route-level ops data · live sync
triggers
05 · Automation
Fill Rate Alert Recipe
Threshold breach → Slack #urgent-issues
Launch Trigger Recipe
Go/No-Go gate passed → launch board activated
Sprint Completion Recipe
All tasks done → sprint closed + next created
Invoice Workflow Recipe
EOM trigger → KPI validated → invoice sent
surfaces in
05 · Dashboards
Analytics Dashboard
Multi-market bar + donut · material density
Financial Dashboard
Growth curve · stops vs MPUs · invoicing view
Location Overview
Per-location SOP · KML · coverage · yield
Launch Calendar
Gantt · 25+ markets · simultaneous timelines
governed by
07 · Governance
Embedded SOPs
Pinned inside every major board
Onboarding Playbooks
Self-serve · no tribal knowledge needed
Process Documentation
Front-end + back-end tasks per board
Modular Architecture
New markets add without redesign
06

Cross-Platform Integrations

Monday.com was the hub — but the system was platform-agnostic. Every team worked in their native tool. Integrations kept data consistent and eliminated silos without forcing anyone to change how they worked.

Slack
Real-Time Alerting & Comms
  • Automated threshold alerts (fill rate, KPI deviation, anomalies)
  • Dedicated urgent issues and route comms channels
  • AI agent output review channel
  • Direct message workflows for market leads
GSuite
Data & Document Layer
  • Customer route summaries built and shared via GDrive
  • Post-ops data sheets synced into Monday boards
  • Finance inputs from Google Sheets → KPI board
  • Google Meet for all stakeholder and team syncs
Jira
Engineering & Technical Work
  • Engineering tickets linked directly from Monday ops items
  • Feature requests from field ops escalated to product backlog
  • Bug tracking for proprietary app issues
  • Incident response workflows triggered by Monday automations
Proprietary App
Program Data & Reporting
  • Subscriber data bridged from CSVs into app, surfaced in Monday boards
  • Program-level reporting synced back to partner stakeholders
  • Invoice validation workflow between Monday and partner finance
  • KPI reports shared via Monday board export + GDrive
07

SOPs & Governance

The system was only as good as the humans using it. Every board had a pinned SOP. Every workflow had documentation. New team members could onboard by reading the boards — no tribal knowledge required.

Playbooks Built Into the Boards

Every major board had a pinned update with its full SOP — description, project focus, tools/platforms, front-end tasks, back-end tasks, and step-by-step instructions. Not in a separate wiki. Directly inside the tool where the work happened.

Playbooks Included

  • How to enter route data and naming syntax for route IDs
  • How to extract, validate, and share location metrics
  • How to run launch workflows from prospecting to Go/No-Go
  • How to build and validate KPI and invoice data EOM
  • How to escalate issues and use the right Slack channels
  • How to interpret dashboards and run weekly/monthly reviews

Why the System Outlasted the Build

The system continues to operate because the logic is embedded in the tools — not in the heads of the people who built it. This was the explicit design goal: make the process self-sustaining before handing it off.

What Made It Self-Sustaining

  • Logic embedded in automations — no manual triggering needed
  • Processes documented inside the boards where they're executed
  • Architecture modular — new markets or workflows add without redesign
  • Integrations platform-agnostic — teams use their native tools
  • Command Hub ties everything together as the single entry point
Self-SustainingModularRapid Onboarding